India Brand Boost For Nissan Sunny: The new Nissan Sunny, priced at Rs.5.75 lakh for the base variant, has been formally launched in India yesterday, and has been received with enthusiasm by the media and consumers. The company is already acting toward launching afresh variant of the Sunny sedan powered by a diesel engine, in Jan 2012. Based on the achiever of the launch yesterday, Nissan Sunny is already expected to gain a good market share in its niche. Nissan was fortunate to get enthusiastic reviews for its Sunny petrol, the company’s 1st foray into the C segment market in India. The reviews translate into increased brand awareness for the party that will help boost advertising answer and pave the way for future PR campaigns. Positive reviews are vital for car manufacturers to also boost consideration among those already aware of the brand, but also, for those who are 1st time car buyers, who’s purchasing needs are rather influenced by reviews than advertising.
Another positive aspect for Japanese Nissan is that the Sunny is the 2nd ‘made-in-India’ car launched by the party. This is important as many competitors are focusing on low-cost car projects for this market
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